Nic is a SVP at the LEGO Group and Head of Our LEGO Agency (OLA), the LEGO Group’s internal creative and strategic agency.

Nic has a global advertising career spanning 25 years leading award winning agencies. Prior to joining the LEGO Group, Nic was CEO of Catorce DDB, a global agency headquartered in Barcelona to service the SEAT and Cupra brands globally.

Before joining Catorce, Nic was the CEO of McCann World Group Australia leading a national team and integrated offering across 4 office locations.

Prior to McCann, Nicole was the CEO of DDB Sydney. A highly awarded integrated creative agency recognised for its creative excellence and innovation on Volkswagen, McDonald’s, and Sydney Opera House.

Nic is highly regarded by the industry for her integrity, very collaborative style, and the strong relationships that she builds both internally and externally. She is a passionate advocate for diversity and has Board experience for industry and charity organisations.

Alex is a seasoned leader with almost two decades of extensive branding, marketing, and commercial experience. He commenced his career at Procter & Gamble with various assignments across different geographies, including the Prestige Division, where he elevated the Hugo Boss fragrance line. Subsequently, he held senior executive positions steering transformative marketing and communication initiatives to redefine and reposition beauty and luxury goods brands at companies like Coty, Braun, and Swarovski. Most recently, Alex served as Global Chief Marketing Officer for Accor, based in Paris, where he pioneered brand equity and rejuvenation across Accor’s portfolio of hospitality brands. Alex is a German national with extensive experience living in both Europe and Asia and is based at the Group’s Head Office in Hong Kong.

Vanessa Rowed is a high-impact marketing leader and the Chief Marketing Officer for KFC SOPAC.

With over two decades of experience spanning agency-side strategy and corporate leadership, Vanessa has built a reputation for driving brand growth through a blend of operational excellence and creative innovation.

Prior to joining KFC, Vanessa served as the Marketing Director for BIG W, where she led large-scale retail strategies. Her deep expertise in the QSR (Quick Service Restaurant) sector was solidified during a five-year tenure at McDonald’s Australia, a period marked by significant brand evolution.

An entrepreneur at heart, Vanessa is the founder of a successful social enterprise producing sustainable sleepwear, where 100% of profits are dedicated to funding homes for children in need.

This commitment to purpose-led leadership is matched by her academic credentials; she holds an Executive MBA from the Australian Graduate School of Management and is a Fellow of The Marketing Academy.

Bec describes herself as “CMO-plus” – the culmination of a 25+ year marketing career across global and local brands plus C-suite experience spanning Business Strategy, P&L ownership, Board Directorship and Chairperson responsibilities.

Bec is currently Group Chief Marketing & Customer Officer for TPG Telecom, working across their suite of brands including Vodafone, TPG, iiNet and Felix. Previously as CMO & MD Consumer Division at Domain Group, Bec led a diverse portfolio including the Group’s Marketing and Sustainability teams as well as P&L responsibility for the growing Consumer Solutions division. Bec has held senior marketing roles at CBA Group, Westpac Group & IKEA.

Bec is actively involved in the industry as a guest speaker, panellist, mentor and awards judge; and her work has been recognised locally and globally. Whilst her career is incredibly fulfilling, Bec is a proud mum to three delicious humans – Max,9, Indy, 8 and Poppy, 6.

Christelle Young is an innovative and results-driven executive with over 20 years of leadership in strategy, transformation, data analytics, AI, and technology. Currently serving as Managing Director at T2 Tea, a B Corp-certified company, she leads the charge in elevating everyday rituals and the art of living, through 100% sustainably sourced tea done differently. Christelle is dedicated to driving a purpose-led brand with sustainable growth, modernizing the brand, elevating AI into retail operations, and expanding its reach.

Previously, as Chief Data & Analytics Officer at L’Oréal, Christelle delivered transformative business outcomes across 33 countries, creating multimillion-euro value through advanced analytics and operational maturity. Her versatile career also spans corporate strategy, organizational redesign, and interim leadership as GM of Finance OTC at Toll Group, where she spearheaded large-scale finance and shared services transformations.

Recognized as a thought leader, Christelle is a sought-after speaker and media contributor on analytics, technology, and innovation. She has co-authored influential tools like the Kearney Analytics Impact Index and served as an advisor to the Melbourne Business School Centre for Business Analytics, shaping the future of education.

Christelle’s foundation in technology, with a Bachelor in IT and a Master of Business Analytics, complements her ability to drive data-led innovation. A passionate advocate for mental health and education, she also serves on nonprofit and academic boards. As a mother of two, she champions inclusive leadership and inspires the next generation to think beyond boundaries.

Nicole is a highly commercial and innovative senior marketing executive with 20+ years experience delivering brand and customer growth strategies for iconic Australian and international brands across retail, media, telecommunications and financial services. Nicole joined Uber in 2024 as Head of Marketing for ANZ across Uber and Uber Eats and was recognised in the 2026 and 2025 B&T CMO Power List.

Nicole has held senior marketing roles at Cashrewards, Westpac, Virgin Mobile and Foxtel and is a Marketing Academy Alumni after being part of the inaugural Australian Leaders Program in 2015. Throughout her career Nicole has delivered many highly recognisable and awarded marketing campaigns and is known for her ability to build compelling brand strategies and deliver impactful business growth.

Ben is currently looking after the marketing and growth strategy across all snacking portfolios including chocolate, biscuit, candy and snack bars for the Australian and New Zealand markets
at Mondelēz International, the global snacking leader behind iconic brands including Cadbury, Toblerone, Oreo, Philadelphia and The Natural Confectionary Co.

He started his journey with Mondelēz International (previously known as Kraft) in 2009, and over the years, he has taken on diverse roles in local, regional and global marketing leadership
and general management.

With a career spanning over 25 years in the fast-moving consumer goods industry, he has also contributed to companies like Carlton & United Breweries/ Foster International and Mars Incorporated, holding various marketing and commercial leadership positions.

As a leader, he is passionate about developing diverse high performing teams, championing breakthrough ideas and impactful marketing innovation to drive business and brand transformation.

Native of Australia, he is a graduate of the Queensland University of Technology. He had the chance to live in both Australia and Switzerland with his wife, their three teenage children and black Labrador. Outside of work, he considers himself a “sports nut” and enjoys spending time in nature whenever he can!

Leading a multidisciplinary team, James is focused on ensuring the continuing connection between customer, community and brand. With a career spanning some of the world’s most iconic luxury fashion, beauty and lifestyle brands, James believes that in marketing “creativity and data converge to drive meaningful results.

Sian Chadwick joined ANZ as General Manager Marketing, Australia in 2023. Her 20+ year career in Financial Services spans Australia and UK Banking, Payments and Fintech. With experience in Marketing, Digital, Product and Data consulting, Sian champions customer-centric and data-led approaches to enhance brand strategy, portfolio growth and customer experience.

Prior to joining ANZ, Sian held senior leadership roles at American Express in the UK and Australia. She served as the Vice President of Digital Marketing for the International Card business, before leading the Charge Card and Loyalty portfolio in the United Kingdom. Sian then returned to Australia and for five years was the regional B2B CMO, providing B2B and B2C marketing and big data analytics consultancy services to American Express Merchant customers across Asia Pacific. More recently, Sian led Marketing for Westpac Business Bank, and Regional Marketing for IG Group, a FTSE-listed FinTech

Tamara is the Chief Marketing Officer, International Division at the SunRice Group after joining in 2022 and has over 25 years of FMCG experience with Dairy Farmers, Kellanova, and SunRice. She has worked across Brand Management, Innovation, Corporate Affairs, General Management and R&D across markets including Australia, NZ, the US and Middle East. Tamara holds a Commerce Degree from UNSW and was named a top 20 CMO in 2018 and 2019 by CMO Australia Magazine. Tamara is an Australasian Advisory Board Member for the Ehrenberg Bass Institute of Marketing Science.

Sarah Shimmons has almost 20 years of experience in FMCG marketing, including eight years within the Diageo ecosystem working in Ireland, Great Britain, North America and in Global Travel, including in roles such as Global Marketing Director for Smirnoff and Global Travel Retail Marketing and Innovation Director before moving to Australia as Marketing & Innovation Director in March 2025. Prior to Diageo, Sarah worked at Linwoods Health Foods, Coca-Cola HBC and Bacardi Brown-Forman.

Sarah has a passion for storytelling, innovation, and the end to end consumer journey, championing bold, meaningful marketing and exceptional customer execution across Diageo’s market leading portfolio of brands.

Jamie Mckinlay is Senior Vice President, Asia Publishing at EA, where he leads growth strategy, go-to-market, and live service execution across one of the most dynamic regions in global gaming. He has helped run and scale some of the world’s biggest sports entertainment brands, including EA SPORTS FC, combining brand building with the operating discipline required to deliver year-round relevance in a live service world. Known for forging partnerships that expand reach, translating player insight into durable business results, and driving hyper-local content and community at scale, Jamie brings a practical perspective on how global brands stay distinctive across cultures, platforms, and always-on channels.